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Displaying 6 articles of 6 total result(s).
Original Article

The Impact of Market and Brand Orientation on Performance: An Empirical Study

T. Sabri Erdil
,
N. Ozan Bakir
,
Bahadır Ayar
ORCiD

Keywords: Market orientation, brand orientation, brand image, brand performance firm performance, Turkish brands

Article no: 5

Pages 49-63

Doi: 10.15405/epsbs.2017.12.02.5

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Original Article

Strategic Fit and Supply Chain Performance (SCP): The Effect of Supply Chain Management (SCM) as The Mediator

Yuhainis Bt Mohd Yusoff
,
Hasbullah Bin Ashari
,
Mohamed Najib Bin Salleh

Keywords: Market Orientation; Supply Chain Orientation; Supply Chain Management; Supply Chain Performance; Strategic Alignment

Article no: 83

Pages 584-592

Doi: 10.15405/epsbs.2016.08.83

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Original Article

Product Development Capability, Market Orientation And Market Performance, A Research In Turkey

Songül Zehir
,
Begüm Ata*

Keywords: Source-based opinion, product development capability, market orientation, high market performance

Article no: 23

Pages 274-286

Doi: 10.15405/epsbs.2019.12.03.23

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Original Article

Innovation Intention and Market Orientation Towards Corporate Social Innovation

Nur Diyana Binti Mustapha
ORCiD ,
Shahri Bin Abu Seman
ORCiD ,
Muhamad Nizam Bin Jali
ORCiD ,
Nurisyal Binti Muhamad
ORCiD

Keywords: Corporate Social Innovation, Innovation Intention, Market Orientation

Article no: 1

Pages 1-10

Doi: 10.15405/epsbs.2023.11.02.1

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Original Article

The Relationship Between Market Orientation, Coopetition, Innovation Capabilities And Firm Performance

Melike Zehir*
,
Cemal Zehir

Keywords: Market orientation, coopetition, Innovation, Innovation capabilities, firm performance

Article no: 14

Pages 163-174

Doi: 10.15405/epsbs.2019.12.03.14

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Original Article

Market Orientation And Innovation Performance: The Mediating Role Of Entrepreneurial Strategic Posture

Cemal Zehir
,
Tugba Karaboga
,
Hasan Aykut Karaboga
,
Ahmet Uzmez

Keywords: Market orientation, entrepreneurial strategic posture, innovation performance

Article no: 70

Pages 819-831

Doi: 10.15405/epsbs.2019.01.02.70

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